MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
Question
Book Icon
Chapter 9, Problem 1MA
Summary Introduction

To discuss: The segmentation methods that are suggested for a small entrepreneur selling gourmet chocolates.

Expert Solution & Answer
Check Mark

Explanation of Solution

The segmentation methods that are suggested for a small entrepreneur selling gourmet chocolates are as follows:

Depictions of the various segments help firms better comprehend the customer outlines in every segment. With this data, the marketers can recognize customer comparisons inside a segment and dissimilarities over various segments. The entrepreneur should seriously think about segmentation variables which comprise of geography, lifestyle, convenience and salary in development of their target markets.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
What segmentation methods would you suggest for a smallentrepreneur starting her own business selling gourmet chocolates?Justify why you would recommend those methods.
What segmentation methods would you suggest for a small entrepreneur starting her own business selling gourmet chocolates? Justify why you would recommend those methods.
Analyse FOUR ways that a clothing apparel company could segment the market. Support your answer with real examples.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning