Viral marketing

NI0100 International Marketing Prof. Juan Daniel Celis Calvache Research report Real Time Web and Viral Marketing Alice DE VIRON Manuela COREDA Presentation on the 21st of October 2016 I. Introduction In today’s ever-changing world, it’s important for companies to react on the run to customers and to adapt in order to be competitive in terms of marketing campaign. Thanks to the internet, brands can collet incredible amounts of data concerning their customers. But also due to

SWOT analysis: Strengths: Weaknesses: • Unilever’s worldwide establishment • Unconventional marketing strategy • Word of mouth and Word of Mouse free publicity • Campaign has a strong emotional touch • Social responsibility- Dove established self esteem fund, which conducted self esteem workshops along with Girl Scouts to improve the self esteem of girls • Dove’s brand loyalty • Best known for functional superiority, i.e. beauty bar which does not dry the skin • Changing perceptions of people

Related Literature Truell, Allen, Milbier, & Michael (2007) said that promotion is one of the four Ps of marketing - price, product, place, and promotion. Promotion is generally thought of as a sequence of activities designed to inform and convince individuals to purchase a product, subscribe to a belief, or support a cause. All of the various tools available to marketing managers for promotional activities constitute what is known as the promotional mix. The promotional mix includes advertising

scene has created an avenue for business to target specific and large amounts of people. This literature review will discuss just how companies have altered their marketing ways to keep up with the times in an every growing industry where the competition level is set exceedingly high. It will then narrow down to how different marketing

websites such as YouTube and World Star Hip Hop often hosts videos that show blacks as animals. Viral videos, such as “Sharkeisha”, DcyoungFly’s videos, “POP Hold It Down”, and more, only portray Blacks as ignorant and violent. About four years ago it only took 220,000 views to make a video viral, but today a viral video will have at least 1.5 million views (Fiorentino). This is significant in that for every viral video showing Blacks in an unfavorable light, there are at least 1.5 million people reaffirming

designers in France. From this we could understand that Evian had a great marketing potential but it lacked in some of its marketing strategies. The possible potential of Evian’s viral marketing can be explained as below:- A. Roller skating Babies advertisement The roller skating advertisement which was featured by Evian was a huge hit. This ad received around 73 million hits which hold Guinness world

differentiation strategy. A good example would be the way they grill their products and the specific techniques they use for products such as the “Whopper”. The marketing teams has also formed slogans such as “Have It Your Way” and the most current slogan “Be Your Way”. These slogans attempt to form a differentiation pattern in the consumer’s minds. These marketing slogans are also used to attract new customers especially in the competitive market such as the fast food market. These techniques have allowed Burger

The rapid growth in technological capability, accessibility and usability during recent memory is undeniable: in January 2015, almost 42% of the world’s population had access to the internet, there were 2.08 billion active social media accounts worldwide, mobile cellular internet penetration was on an all time high with approximately 3 billion unique mobile users, including more than 70% penetration in many emerging markets and developing nations worldwide. This widespread prevalence comes with

Chapter seven of the Integrated Marketing Communications textbook was discussed in great detail during weeks nine and ten of the semester. This section of the book addresses how online and interactive communications play a vital role towards interactions in the modern world. The goal of this chapter is to effectively incorporate online advertisements to deliver messages to dedicated consumers. Over the course of this paper, it will become clear as to how a current news article applies theory from

As part of its promotional strategy, Senz needs to build awareness of its products’ benefits, establish the Senz brand name, and influence umbrella purchasers to buy its new asymmetrically designed high-tech umbrella. Umbrellas are not a new invention. People have been buying umbrellas for the past 3,000 years. Senz must adopt a second mover strategy that improves on the standard raindrop-shaped, rib-reinforced design, which dominates the market today. However, the patented asymmetric shape of the