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A Summary Of Rhetoric

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When you ask people what rhetoric means most people give negative answers. People who are deceived and lured by publicity are sometimes labeled as having "succumbed to the rhetoric." If politicians make promises they don't keep, those promises are likely to be criticized as "empty campaign rhetoric." The word rhetoric typically has negative connotations and rhetorical skills can be used to deceive people unethical. These conceptions of rhetoric are misleading and fail even to scratch the surface of what rhetoric is all about. Rhetoric is a language designed to have a persuasive or impressive effect on its audience. Rhetoric situations are seen every day, in television, newspapers, books speeches, messaging, social media and countless more. …show more content…

Although these are sometimes annoying, they are also an opportunity for that elements of rhetoric. Ads are arguments and they contain assumptions, counterargument, types of appeals, logical fallacies, and an audience. Even food uses rhetoric. McDonalds and Carls Jr all use the best looking food to sell their products. Makeup Brands use famous actors to make their makeup seem desirable. Cereal boxes also use rhetoric to persuade that it is the healthiest or tastiest with its attractive boxes and its appeal to children. Banks also advertise to get people to join their company. Williams’s argument is supported because we all see rhetorical situations, especially in advertisements and television. They use rhetoric by catchy slogans and trying to sell the best deals and beat their opponents. Social media also has many rhetoric …show more content…

One of the most difficult questions to answer is whether that role is positive or negative. For instance, social media sites such as Facebook enhance advertisement opportunities by allowing companies to reach out to the public. On the other hand, they can lead to negative complications such as cyber bullying, leaking of private information, and the destruction of relationships. Rhetoric is used widely in social media. For instance, in order to catch a viewer’s attention, a Facebook status must be short, to the point, and intensely interesting. When someone is posting a picture they add a caption and filter which attracts the audience they intended it for. People choose who to follow on who’s the most attractive or who takes the best pictures. People may decide to create their own profiles, share their accomplishments, beliefs, opinions, and culture. However, even if you aren’t into social media you still see rhetoric all around you, in the news, advertisements, and the workplace. Even in today’s technological age rhetoric is still used which proves that William is again

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