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Forecasting Sales and Developing Budgets

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Forecasting Sales and Developing Budgets

Introduction

This paper will synthesize the findings from the Cassar and Gibson (2008) study. Analogies and experiences will also be used to discuss and analyze the study findings. In addition, the relevance of these findings to the relationship between forecasting methods and budget development will also be discussed. Finally, this paper will also make recommendations on how organizations may address the strategic relationship between planning and performance.
A synthesis of the findings from the Cassar and Gibson (2008) study

There are many variables that are used in making forecasts, and these variables include patterns of past sales, sales in the current period, the economic …show more content…

In other words, the more complex the product is, the more variables there are to consider in developing a sales forecast, especially for an organization with a new innovation that has no product history to use to create forecasts. This is especially true of new products in the pharmaceutical industry. It is also likely that the additional variables that will be discussed here were also factors that could have been modified to be included as part of the Australian firms described above to further analyze the results of each of these organizations in the study in order to improve forecasting.
Some of the variables that must be considered regarding the pharmaceutical industry might include consumer awareness of the disease state and the amount of advertising as well as the number of vendors selling similar items (Cook, 2006). Cost is also a factor, as is the propensity for a given physician to correctly diagnose the disease state that the product covers. Additional factors that affect whether a given patient will actually fill the prescription and use the medication might include the side effect profile as well as the dosing schedule. If the pharmaceutical is for a child, the taste of the product would also be a factor to consider, as a competitor may have a better tasting drug that the consumer is more likely to buy in order to increase compliance despite the better efficacy of the organization’s innovation. A weighting process can also be used to

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