Search Engine Optimization (SEO) is an online marketing strategy that is used to improve the quality and content of web pages. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. SEO is a set of rules that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings. In addition it is also a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be considered as a framework since the whole process has a number of rules, a number of stages and a set of controls. SEO considers …show more content…
SEO is not a static process but rather a framework with rules and processes. For simplicity though SEO can be broken down into 2 main stages:
1. On-site SEO and
2. Off-site SEO
Importance of Search Engine Optimization:
• Search Engine Optimization is not only for search engine it also improve the user experience and usability of a web site.
• The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to the web site or customers to the on-line store and need to rank as higher as possible.
• SEO can put the company ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
• SEO is also good for the social promotion of the web site. People who find the web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
• User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.
• SEO is also important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
As Search Engine Optimisation improve the site’s ranking in organic search without implementing any change in its content but if the content quality of the site clashes with their valuation for visitors then Search Engine Optimisation (SEO) act as a mechanism that improve the quality of the website. This not only benefits the users but to search engines as well. SEO also act as a measure to attract a large amount of audience towards your webpage or website, this way the site traffic automatically gets improved.
In simple words, Search Engine Optimization (SEO) can be defined as the Do's and Don'ts of Search engines that if followed properly can improve the visibility of your website which will eventually lead to better sales and promotion of your website, products and services. How?
Web optimization is the only procedure by which you can make your site visible and easy to use to different web indexes. This effectively isn't possible without legitimately designed and optimized site. This is the fundamental motivation behind why organizations want to do SEO for their site which makes them to get various advantages of it.
Although nothing can compete with having a compelling product or service that’s a true game-changer, there are certain marketing tactics that can make a distinctive difference for entrepreneurs. Search engine optimization (SEO) is equally important for startups as well as established firms. Google GOOGL -0.27%, Bing, and other web searches are often the starting point for consumers seeking information or looking for businesses on the web.
SEO is a crucial part of marketing efforts. It 's the best way to reach customers who want your products. SEO is an easy way to acquire free traffic and highly qualified customers for ecommerce store. This means, when done well, it can offset the costs of other marketing initiatives. Structuring the site to make it easy for search engines to understand can help customers find us more easily. If one don 't incorporate the elements that search engines find important, website can get buried in the search engine
Having a brilliant website is simply not enough to make your business a success. Search engine optimization (SEO) is a group of techniques that can help websites achieve strong search engine status through Google, Yahoo, and other search engines. The difference between the first pages of a searched item compared to that of the third page of results is huge. Your goal should be to have your website listed on the first web page results when a certain word or phrase is searched. New research suggests nearly half of online consumers use search engine to search for products.
SEO is an easy way to acquire free traffic and highly qualified customers the website. This means, when done well, it can offset the costs of other marketing initiatives. Structuring your site to make it easy for search engines to understand and it can help customers find more easily. If you don 't incorporate the elements that search engines find important, the website can get buried in the search engine results page, making it difficult to find and decreasing click-through.
As per Wikipedia definition, Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine 's unpaid results - often referred to as "natural," "organic," or "earned" results. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. SEO utilizes techniques and methods to improve the search engine rankings of a website. Any search engine has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with query. Below are the main factors to be considered when using SEO
Search Engine Optimization (SEO) describes the tactical and strategic efforts to maximize a website 's placement in search engine results. SEO depends on (among other factors): on-page HTML structure, website architecture, page content and keyword usage, inbound links, and a domain 's collective content. Search Engine Optimization (SEO) refers to a range of integrated techniques with the goal of securing higher Organic Search rankings (to appear on top search results in search engine websites) on the search engine for keywords/key phrases (Jaegel and Smyth). SEO is the process of affecting the visibility of a website or web page in a search engine’s unpaid results- often referred to as organic results (Wikipedia).
Site improvement by using SEO is a strategy of methodologies, strategies and strategies to build the measure of guests to a site by acquiring a high-positioning situation in the indexed lists page of a search engine (SERP) including Google, Bing, Yahoo and other web search engines.
1.SEO is in recent times extra crucial than ever and it's miles essential for each webmaster to understand the actual that means of search engine optimization in addition to the capability it creates for each business enterprise. Search engine optimization or search engine optimization, in brief, is a difficult and rapid of suggestions that can be observed by using internet site owners to optimize their websites for engines like Google like Google and therefore decorate their seek engine rankings. Similarly, it is a remarkable manner to increase the tremendous on their net websites by making them user- friendly, quicker and less complicated to navigate.
In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.
It is key to use good SEO techniques if you run a business website. By utilizing search engine optimization techniques properly, search engines, such as Google, will rank your site higher on the page of result. Therefore, when a customer conducts a keyword search that relates to your business, your business will be ranked highly. Continue reading to be enlightened!
Are you new to SEO? Or are you confused about the dynamics around SEO? Well, you are not alone in the quest to find out more answers to questions about SEO. Search Engine optimization has become one of the key elements and a huge priority for marketers around the globe in the past decade.
One needs to think out of the box to achieve a certain noticeable position and SEO plays a major role in the marketing plans of the Website.