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Stakeholder Management

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Stakeholder Relationships Brief To produce a set of recommendations in a written document about how McDonalds PLC, can reduce its carbon footprint through the management of key stakeholder relationships. Introduction McDonald’s PLC, is one of the largest fast food chains in the world, with 32,000 outlets in 117 countries. In the UK the first restaurant opened in 1974 and now in the UK stores alone, the chain serves 2.5 million customers daily. In the early 2000’s McDonalds saw for the first time some of its outlets closing, and drastically had to rethink the way that it operated. It was struck with a damaging title of the firm that didn’t care with non-eco-friendly practises, (the ecologist: 2011) and with the negative publicity …show more content…

Stakeholders can be divided into internal and external claimants. Internal claimants include shareholders and employees including the managers of the firm. External claimants typically comprise customers, suppliers, bankers, competitors, governments, trade unions, alliance partners, communities and the general public. Looking further into external stakeholders one could, also include the environment. All stakeholders expect that the firm will satisfy their particular demands. Pearce, documented in Hill & Jones (1992) has noted: “Stockholders provide the enterprise with the capital and expect an appropriate return on their investment in exchange. Employees provide labour and skills. In exchange they expect commensurate income and job satisfaction. Customers want value for money. Suppliers seek dependable buyers. Governments insist on adherence to legislative regulations. Unions demand benefits for their members in proportion to their contributions to the company. Rivals seek fair competition. Local communities want companies that are responsible citizens. The general public seeks some assurance that the quality of life will be improved as a result of the company’s existence”. nner Managers Customers. Suppliers Community McDonalds Stakeholder Relationships. External Stakeholders. Internal Stakeholders. Store

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