1 For many years Gerber has manufactured baby food in small, single-sized containers. In conduct- ing an environmental scan, (a) identify three trends or factors that might significantly affect this company’s future business, and (b) propose how Gerber might respond to these changes.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter3: The Marketing Environment
Section3.2: Volkswagen Hits A Bump In The Road
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1 For many years Gerber has manufactured baby food in small, single-sized containers. In conduct- ing an environmental scan, (a) identify three trends or factors that might significantly affect this company’s future business, and (b) propose how Gerber might respond to these changes.

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