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- parle g is a brand how to explain?Which of the four approaches to setting a pricedoes Carmex use for its products? Should one ap-proach be used exclusively?Pick three brand names that utilize a morphemicapproach and three that utilize a phonemic approach.Are the morphemes and phonemes consistent withthe overall positioning of these brands?
- assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantageExplain..How does market positioning contribute to a brand's competitive advantage?What dimensions of the consumer-based brand equitypyramid have the Secret brand team focused on withits “Let Her Jump” and “Mean Stinks” ignitions?
- Can a target market be identifiable, sizable and accessible, but not consistent with the brand? Explain and provide example.Create a marketing plan for a new beer (4) Conclusions4. The qualitative research that marketers use when consumers are asked what comes to mind when they think of a particular brand is: Ethnographic method Projective techniques Free association 8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera heart pacemaker.
- Arranging the product to occupy a distinct place in the minds of target consumers is known as: A)Market demand B)Market targeting C)Market positioning D)Market segmentationIdentify and distinguish the F category incoterms Specify an example?4. Linking a brand to third-party sources does not have any impact on people’s views and attitudes towards the brand. Select one:TrueFalse