In the context of paid media analytics, a Strategist  is required to measure business performance to ensure that investments are supporting business objectives.  In accessing analytics and measuring performance, Strategists can effectively leverage two paid media analytics marketing technology tools.     Reporting Analytics and Awin Affiliated Reports   Awin Affiliated Reports and Bing Ads   Affiliated Reports and Bing Ads   Bing Ads and Reporting Analytics When email technology marketing tools send emails, the text and HTML code of the emails sent through to the email server to the recipients’ mail servers  use__________  in order to send, receive, or adjust emails.     Simple email service protocol   Simple mail transfer protocol   Simple certified mail protocol   Simple marketing mail protocol   According to Nathan David, this organic search platform is noted as having over  90% of searches worldwide and is the largest search engine market leader of organic search.   Baidu   Yahoo   Google   Bing   As the textbook pointed out, search engines are the gateway to the Internet, and according to a Bridge Edge study, of the total Website traffic, __________ __ comes from Website search.   53 percent of organic search   71 percent of organic search   68 percent of organic search   63 percent of organic search

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In the context of paid media analytics, a Strategist  is required to measure business performance to ensure that investments are supporting business objectives.  In accessing analytics and measuring performance, Strategists can effectively leverage two paid media analytics marketing technology tools.

 
 

Reporting Analytics and Awin Affiliated Reports

 

Awin Affiliated Reports and Bing Ads

 

Affiliated Reports and Bing Ads

 

Bing Ads and Reporting Analytics

When email technology marketing tools send emails, the text and HTML code of the emails sent through to the email server to the recipients’ mail servers  use__________  in order to send, receive, or adjust emails.

 
 

Simple email service protocol

 

Simple mail transfer protocol

 

Simple certified mail protocol

 

Simple marketing mail protocol

 

According to Nathan David, this organic search platform is noted as having over  90% of searches worldwide and is the largest search engine market leader of organic search.

 

Baidu

 

Yahoo

 

Google

 

Bing

 

As the textbook pointed out, search engines are the gateway to the Internet, and according to a Bridge Edge study, of the total Website traffic, __________ __ comes from Website search.

 

53 percent of organic search

 

71 percent of organic search

 

68 percent of organic search

 

63 percent of organic search

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