Provide justification for the following paragraphs 1. Institutions, such as credit unions, the use of digital advertising has become increasingly important in reaching a broader audience, promoting services, and engaging members. This section outlines the methodology to investigate the effect of digital advertising on the marketing of products and services at the General Employees Cooperative Credit Union (GECCU) in St Vincent and the Grenadines. A research methodology “describes and clarifies the methods of data collection and analysis used in the study” (McCombes, 2023). 2. This study will employ a mixed-methods research design, combining both quantitative and qualitative research approaches Quantitative research involves the collection and analysis of numerical data using statistical techniques. The objective of quantitative research is to generate objective, empirical results that can be quantified and expressed in terms of numbers. This type of research is commonly used to test theories, find correlations, and make inferences. In contrast, qualitative research involves the collection of non-numeric data, such as verbal, visual, and acoustic data. The objective of qualitative research is to investigate subjective experiences, beliefs, and attitudes. This is usually done through observations and interviews 3.Secondary research involves summarizing data and materials already collected and published (Gratton & Jones, 2010). Secondary research sources would include online journals articles, internal reports, financial statements, and historical marketing campaigns 4.A structured survey questionnaire will be distributed to random GECCU members, GECCU employees including the Management staff and the Marketing team. This questionnaire done via Google forms will be distributed via e-mail to each participant and will be opened for one week for respondents to complete.
Provide justification for the following paragraphs
1. Institutions, such as credit unions, the use of digital advertising has become increasingly important in reaching a broader audience, promoting services, and engaging members. This section outlines the methodology to investigate the effect of digital advertising on the marketing of products and services at the General Employees Cooperative Credit Union (GECCU) in St Vincent and the Grenadines. A research methodology “describes and clarifies the methods of data collection and analysis used in the study” (McCombes, 2023).
2. This study will employ a mixed-methods research design, combining both quantitative and qualitative research approaches Quantitative research involves the collection and analysis of numerical data using statistical techniques. The objective of quantitative research is to generate objective, empirical results that can be quantified and expressed in terms of numbers. This type of research is commonly used to test theories, find correlations, and make inferences. In contrast, qualitative research involves the collection of non-numeric data, such as verbal, visual, and acoustic data. The objective of qualitative research is to investigate subjective experiences, beliefs, and attitudes. This is usually done through observations and interviews
3.Secondary research involves summarizing data and materials already collected and published (Gratton & Jones, 2010). Secondary research sources would include online journals articles, internal reports, financial statements, and historical marketing campaigns
4.A structured survey questionnaire will be distributed to random GECCU members, GECCU employees including the Management staff and the Marketing team. This questionnaire done via Google forms will be distributed via e-mail to each participant and will be opened for one week for respondents to complete.
Step by step
Solved in 3 steps
