Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in streaming sites or in other platforms. Evaluate whether this marketing communication was effective for you. Now, with the same company, try to find a marketing communication material they used in the past 3 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy
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Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in streaming sites or in other platforms. Evaluate whether this marketing communication was effective for you.
Now, with the same company, try to find a marketing communication material they used in the past 3 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy.
Here is one example: Jolibee. In the 90s, their TV ads (https://www.you tube.com/watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and YT site to create viral videos (https://www.you tube.com/watch?v=KGH4TBl7v-0) that trigger all sorts of emotions. There is less focus on the product, but more focus on the experience. All their stories anchor on Jolibee as a place or food items that the characters enjoy.
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