What class and type of advertising would be most appropriate for PlayStation products?  2. What methods would you use to evaluate the effectiveness of Sony advertising campaign?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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1. What class and type of advertising would be most appropriate for PlayStation products? 

2. What methods would you use to evaluate the effectiveness of Sony advertising campaign? 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing