Concept explainers
a)
To determine: The dimensions of customer utility that is highlighted by the given slogans.
a)
Explanation of Solution
Given slogan:
It is given that the firm would build the lenses uniquely based on the requirements of the eyes.
Dimension for the given slogan:
Fit: Fit is a subcomponent of consumption utility, which would mention how well the characteristics of the products matches with the requirements of the customers. Here, the slogan emphasizes fit.
b)
To determine: The dimensions of customer utility that is highlighted by the given slogans.
b)
Explanation of Solution
Given slogan:
It is given that the firm would deliver the burger in less than 1 minute. If it exceeds, the customer can eat for free.
Dimension for the given slogan:
Timing: Timing is a subcomponent of consumption utility, which would indicate the speed of the service. Here, the slogan emphasizes timing.
c)
To determine: The dimensions of customer utility that is highlighted by the given slogans.
c)
Explanation of Solution
Given slogan:
It is given that the firm matches any price in town.
Dimension for the given slogan:
Price: Price is a subcomponent of consumption utility, which would indicate how the well the price of the product matches with the quality of the product. The firm should provide service or product at a reasonable price. Here, the slogan emphasizes price.
d)
To determine: The dimensions of customer utility that is highlighted by the given slogans.
d)
Explanation of Solution
Given slogan:
It is given that the dealers of the firm would provide the service anywhere in the country.
Dimension for the given slogan:
Location: Location is a subcomponent of consumption utility, which would indicate how well the place where the service or product is provided is accessible. Here, the slogan emphasizes location.
e)
To determine: The dimensions of customer utility that is highlighted by the given slogans.
e)
Explanation of Solution
Given slogan:
It is given that the firm is providing the fastest internet in the nation.
Dimension for the given slogan:
Performance: Performance is a subcomponent of consumption utility, which would indicate the amount that average customer desires a product or service. Here, the slogan emphasizes performance.
Want to see more full solutions like this?
- Services differ from products because Cannot be forecast Are subject to labor rates Are dependent on labor They cannot be weighed and usually require interaction with a companyarrow_forwardMany medical specialties have professional societies that offer degrees of membership where the more advanced members are designated as "fellows" (regardless of gender). For example an internal medicine physician can be designated as a Fellow of the American College of Physicians based on standards for experience, education and service. These fellows are entitled to add the letters "FACP" after their name and degree. What function from this chapter is accomplished by this tiered level of membership? A. Signaling physician quality B. Linking the physician to a mechanism for patients to record complaints (like the Better Business Bureau provides) C. Reducing information asymmetries D. Fellowship designations are a marketing strategy to attract new patients Give the answers with detail explanationarrow_forward12) In the e-service success factors, service-oriented success factors are primarily concerned with what services should be offered. Select one: a. True b. Falsearrow_forward
- Hello, Could you please provide a personal example of visiting the Service to the Public Sector (e.g., the DMV, DEQ, the Library). A. Describe the situation, i.e., name and location of the store as well as relevant facts, such as busy vs. slow, the season, etc. B. Why do people shop here? What are the customer expectations? Cost Quality Image Convenience Warranty Location Speed Options How are their products or services used? C. Who are their customers? (Customer service means satisfying the needs of a specific set of customers. Market Segment (Businesses will normally serve more than one market segment. Who makes the buying decisions? D. Considering every aspect of the customer visit (from the first contact, i.e., pulling into the parking lot, to the last contact)What annoys, infuriates, or delights you? What did you like or dislike about the visit? How does it compare with competitors? E. If there was dissatisfaction, what was its cause? Unmet customer…arrow_forwardThe manufacturer of Brand A automobile tires claims that its tire can save 120 gallons of fuel over 59,000 miles of driving, as compared to a popular competitor (Brand B). If gasoline costs $3.50 per gallon, how much per mile driven does this tire save the customer (Brand A versus Brand B)? The savings are $ per mile. (Round to three decimal places.)arrow_forwardNeed the correct answer to this practice question I found online please selecting one of the choices below What is a cost per mille? It is the total cost for a print advertisement. > It is the cost an advertiser pays to ship a print advertisement to its destination. > It is a percentage, which is based per thousand target viewers who have seen or heard an advertisement. > It is the formula for determining how much a billboard advertisement will cost based on how many miles away a person will see it.arrow_forward
- Which of the following is not a dimension of customer service? convenience utility time communicationarrow_forwardwhat statement is true of customer relationship management A-the philosophy that the customer is always right has a positive effecr on facility management customer relationship B-excellent or creative error recovery can be a source of customer satisfaction C-a policy of zero errors is a best practice for maintaining customer relations D-facility stuff empowerment can be detrimental to customer service due to reduced service delivey consistency.arrow_forward13 Network strategies are used to expanding the e-service range Select one: a. True b. Falsearrow_forward
- 18 In the e-service success factors, service-oriented success factors deal with how the e.services should be offered. Select one: a. True b. Falsearrow_forwardplease answer d and earrow_forwardGetting into the minds of the customer Apha Research Consultants is a marketing research consultancy operating in Jamaica for approximately 3 years. Its proprietor and sole employee, Mr. John Waterman is a graduate of the University of the West Indies with an elective in Management Studies. In his previous job before starting with Alpha, Mr. Waterman worked for 10 years with a major research consultancy; 3 of these years he was employed in the capacity of Assistant Manager-Market Research. Mr. Waterman considers himself a very good researcher and with experience and knowledge gained from his previous job along with his Management Studies degree, he believes that he is equip for successfully managing this entity despite only doing one course in market research in his degree programme; completed in semester one of 2000. Alpha Research Consultants offers 3 distinct services – employee satisfaction survey, product demand studies and customer satisfaction survey. These services are…arrow_forward
