Operations Management
Operations Management
17th Edition
ISBN: 9781259142208
Author: CACHON, Gérard, Terwiesch, Christian
Publisher: Mcgraw-hill Education,
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Chapter 1, Problem 5CQ
Summary Introduction

To determine: Whether the given statement is yes or no.

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Which of the following explains how Best Buy adds value by acting as a distributor for electronics, when people can go to liger Direct or Newegg.com and cut out the middle a) Best Buy adds value by providing time utility. Consumers can get in, find what they need, and get out. To that end. a drive-through concept is currently being developed. h) Best Buy adds value by providing service utility. It's employees help customer choose the model best suited for them by giving them tips and explaining things to them, allowing customers to make informed decisions Best Buy has a stranglehold on the market because their salespeople are paid hourly, not on commission Consumers like low pressure environments. ) d) Best Buy adds value by providing place utility. People can come in and physically interact with the electronics they are considering for purchase. Sometimes this makes all the difference between *Tust looking" and "sold »
Which of the following could a retailer of flat screen televisions offer as supplementary services? Financing Installation In-home consultation After-sales service All of the above Which of the following types of value are NOT provided by services? Time Experiential Place Problem generating Form
Which of the following can NOT be classified as a consumer service? Architecture Telecommunications Restaurant Football match Airline
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