Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 13.1, Problem 13.1AQ
Summary Introduction

To determine: The economic and social factors which made the selling era approach appropriate.

Introduction:

Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole..

Blurred answer
Students have asked these similar questions
Many products are now being sold online. Name three products that you believe should never be bought online but only in a real store. Explain why.
In your own words, differentiate consumer products and industrial products. Which of the two products is more likely hard to market?
Pick a familiar product: a camera, microwave oven, lawn tool, or something else. Shop for this product at two very different store types, say, a discount store or category killer on the one hand and a department store or smaller specialty store on the other. Then shop for it online. Compare the three shopping outlets on product assortment, services, and prices. If you were going to buy the product, where would you buy it and why?
Knowledge Booster
Background pattern image
Similar questions
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing