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more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most

Coca Cola was focused on the globalization of its brand. Coca Cola has the widest variety in the beverage industry comprising of around 3300 products and it exists in almost 200 countries. Coca Cola has a global brand value and loyalty as compared to

Coca-Cola Company is the world’s largest beverage company. Coca-Cola Company owns 500 non-alcoholic beverage brands, such as water, sparkling drinks, juices, fruit juices, sports and energy drinks, coffees, and teas. It owns and markets four of the world’s most popular carbonated drinks: Coca-Cola, Sprite, Fanta, and Diet Coke and is sold in over 200 countries .

Trademark. Coca-Cola is the source identifier of the company used in commerce, hence, it is the Trademark of the company, which is also registered with the USPTO. There are five types of trademarks: fanciful; arbitrary; suggestive; descriptive; and generic. Coca-Cola’s mark is at least a suggestive mark and has become and American Hallmark in its own way. Thus, Coca-Cola is a large conglomerate, which is known for protecting its trademark aggressively to preserve its status at the USPTO and avoid becoming generic. The standard for trademark infringement is likelihood of confusion. Infringement can be direct, vicarious, contributory, or dilution. Coca-cola will assert that Friend’s poster is causing likelihood of confusion and that his infringement is direct and contributory, because Follower disbursed the

Coca-Cola is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company, which is in the United States since March 27, 1944). It is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries.. Originally proposed as a patent

There are very few companies that have been able to create a cultural movement with it products and marketing strategy such as Coca-Cola. Many companies over the years have used product placement and brand recognition as part of their long-term goals, but very few have been as successful as the Coca-Cola Company. Coca-Cola produces a wild range of non- alcoholic beverages, ranging from carbonated sodas to nature juices. “Coca-Cola leads the beverage industry in distribution and marketing of soft drink syrups and concentrates. Operating in more than two-hundred countries, Coke distributes more than two-hundred brands with over five-thousand products.” (THE COCA-COLA COMPANY, 2013).

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

The Coca-Cola Company is a strong multinational company with a well-established trademark that has done well since 1886. The company has improved its marketing strategies to satisfy customers in a better way. Since its establishment, it has effectively differentiated itself by being considered as the largest manufacturer, marketer, and distributor of non-alcoholic syrups

The Coca-Cola Company (Coca-Cola), the world 's driving soda pop producer, works in more than 200 nations and offers 400 brands of nonalcoholic refreshments. Coca-Cola is likewise the most profitable brand on the planet. Coca-Cola is an all-inclusive perceived effective organization. The Coca-Cola was founded in May of 1886 and proceeds for over a century through the seasons of war and peace, success and misery and monetary blast and bust. As late as the 1990s, Coca-Cola was one of the most regarded organizations on the planet, assembling and known as an exceptionally effective management group. Since 1998, the organization has been battling with inner shortcomings and outside dangers.

Headquartered in Atlanta, Georgia, the USA, the Coca-Cola Company is the largest beverage company in the world, owning, manufacturing, distributing, and marketing of more than 500 non-alcoholic beverage brands, mainly sparkling beverages and more than 3,500 beverage products like waters, enhanced waters, energy and sports drinks, ready-to-drink teas and coffees, and juices and juice drinks (Coca-Cola, 2014). The company owns and markets 4 of the globe’s top 5 non-alcoholic sparkling beverage brands, such as Coca-Cola (or Coke), Diet Coke, Fanta, and Sprite. The company’s finished beverage products bearing its trademarks, sold in the USA since 1886, are now consumed in more than two hundred countries (Coca-Cola, 2014). According to Coca-Cola (2014), the company makes its branded beverage products available to its

Coca-Cola is ranked first in selling iridescent beverage in North America and Coca-Cola is basically a business product. Moreover, as a business product, coke is usually sold to convenience stores, restaurants, grocery stores, vending companies, and gas stations. In addition, coke could be regarded to as a convenience product since it is relatively inexpensive and merits little shopping (Hill, 2014). In addition, it can be found in almost every place, from theme parks, places of business, airports, hotels, schools, and even the rest stops that are found along highways. Kjellberg et al. (2010) observes that Coca-Cola was solely packed as a soda fountain drink when it was introduced in the year 1886. A candy store owner in 1894 began placing the drink in bottles and later on approached Asa Griggs Candler (the Coca-Cola’s Company owner) in regard to bottling the drink, which was declined by Candler. However, in 1899, Griggs sold the rights to bottle the drink; 400 bottling plants were born in the next ten years. As such, the packaging of white and red Coca-Cola

Out of approximately 2,400 products, Coca Cola markets four of the worlds top sales drink brands. Although the industry is relatively small and they only directly compete with two companies, creativity is a vital marketing strategy to Coca Cola.

The brands of The Coca Cola Company represent some of the most popular beverage brands in the world. Coca cola is one of the best selling soft drink product on the market. It is sold in hundreds of countries around the world.

They have established their branded beverage products accessible to buyers through our international network of corporation, manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. They provide a wide various choices to satisfy customers’ desires, needs and lifestyles, so Coca-Cola company can daily sell 1.9 billion of around 57 billion servings of all drink expended in over the world. They have expended 10,450 drinks consistently. Coca-coca has appeared in more than 200 nations now that is why 94% of the world population might perceive its brand.

Coca Cola is the largest company of the non-alcoholic beverages industry, controlling about 40% of the industry, followed by Pepsi with 20% control (Maverick 2015). Both companies are fully international, with a presence in over 200 countries, and are composed of numerous brands. Coca Cola, for example, owns about 500 brands, although the largest part of its profits stems from 21 of these brands. Overall, in 2016, the global non-alcoholic beverages industry was valued at $967.3 billion (Grand View Research 2017). Other key players in the industry include Nestle, Kraft Heinz Company, and the Pepper Snapple Group.